Foodservice and retail operations may not want to talk about food safety with consumers because they don’t want people thinking about foodborne illnesses in association with their products, but data shows that it is already on consumers’ minds.


  • The message for companies in the food supply chain is that if you want consumers to remain loyal, you need to more effectively communicate information about the safety of your food products.

  • If people know more about what is being done to protect their food, their level of trust in the products they buy and the companies they buy from will rise.